Dynamic Packaging · Estea Labs
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Your customers build their trip. One cart. One checkout.

Built for OTAs, TMCs and tour operators, Estea's dynamic packaging engine gives your customers the flexibility and control to build a bespoke trip, in their own way, on your platform. Their choice of flights, hotels, transfers or packages, any or all, priced live and checked out together. Your brand, your rules, your customer, from first click to confirmation.Dynamic packaging is a self-serve way for an OTA, TMC or tour operator to let customers build a bespoke trip from live flights, hotels, transfers and packages, and pay for it all in a single cart checkout.

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Any or AllFlights, hotels, transfers, packages
Live PriceVerified on every click
1 CartOne checkout, on your domain
Zero RedirectsNo affiliate leakage
Why Dynamic Packaging

Their choice. Their trip. Your brand.

Most booking flows force a fixed bundle, or split one trip into separate searches and checkouts. Estea Dynamic Packaging Engine hands the control to the traveler: they add what they want, skip what they don't, and watch the trip build in a single cart.

Trip Builder - yourbrand.com
Your trip◆ Live Pricing
FlightsHotelsTransfersPackages
✈
Return flights, London to LisbonDirect · 2 adults · Flexible dates
£424
🏨
Hotel, Lisbon, 4 nightsBalcony room · Breakfast included
£540
🚐
Private transfer, airport to hotelReturn · Licensed operator
£48
+ Add a package, experience or transfer
The Dynamic Packaging Cart

Build it. Book it.
Add to it.

One cart. Any shape of trip. And it doesn't end at checkout.

01
Choose any combination
Flight only. Hotel and transfer. Everything at once. Add, remove or swap.
02
Book what is in the cart
One checkout. One trip.
03
Add to the same trip later
Trips don't stop at checkout. Neither does the cart.

Two ways to attach a later booking

⚡
Automatic
The system attaches a new booking to the existing trip based on your rules.
Hands-off
👤
Managed by your team
Your team attaches the booking to the right trip themselves, so you decide what belongs together.
Your call

One traveler. One trip. They can come back multiple times.

After Checkout

A trip doesn't end at checkout.

Your customer books today. Comes back tomorrow. Adds another experience, transfer or hotel. Everything can remain connected to the same trip.

01
Build
Choose flights, hotels, transfers or packages.
02
Book
Complete one checkout for the selected components.
03
Return
Come back to the existing trip.
04
Add
Add another booking to the same trip.

One customer. One evolving trip. Multiple bookings.

Platform Capabilities

A package builder
in your customer's hands.

▦
Any component, any combination
Flights, hotels, transfers and packages. One, several or all.
Their choice, their trip
🛒
Live cart, live total
Add, remove or swap an item and the total updates.
Always accurate
✓
Verified at every click
No stale totals and no surprises at payment.
Zero stale prices
◈
Every channel you run
White-label storefront, agent portal and multi-country sites from one backend.
One backend
💬
Talk it | tab it
Build by tabs or by describing the trip to Estea's conversational AI booking engine.
Two doors, one cart
▣
Owned checkout and payment
Your domain is the merchant of record. No redirects.
Customer ownership
Commercial Control

Your customers have the choice.
You have the control.

01
Your markups
By supplier, destination, property and more. No dev work.
02
Your contracts + live inventory
Blend direct contracts with GDS and bedbank inventory.
03
Prices that stay current
Cache-first speed (optional), live verification, FX buffering.
Why Estea

Not a cart widget.
A packaging engine.

Estea is a packaging engine, not a wrapper on top. It runs the pricing logic, the availability checks and the booking flow end-to-end till cart checkout and booking confirmation.

✓
Pricing logic
Live verification, markup rules and FX protection are part of the engine, not bolted on after the cart.
✓
One flow, no handoffs
Selection, pricing, payment and confirmation stay in one continuous flow on your platform.
✓
Works with what you have
Connects to your existing suppliers and distribution stack: GDS, bedbanks, flight consolidators and your own direct contracts. No rip-and-replace.
FAQ - Dynamic Packaging

Frequently asked questions

Common questions about how Estea's dynamic packaging engine works.

They are two different ways to sell a trip. With dynamic packaging, the traveler assembles the trip in real time and checks out in one cart. With curated packaging, your product team builds the package in advance and the traveler books it as designed. Choose dynamic packaging for self-serve, bespoke booking, and curated packaging for signature journeys and private deals.
Explore Curated Packaging →

Dynamic packaging lets travelers build their own trip by combining flights, hotels, transfers and packages in a single cart, with live pricing across all components and one checkout. Estea gives OTAs, TMCs and tour operators this capability under their own brand.

Yes. Travelers choose any or all components, see the running total as they go, and complete the whole trip in one checkout on your domain.

Yes. A later booking can be added to an existing trip, attached automatically or by your team.

Yes. Components are optional, so a traveler can check out with one component or any combination.

Yes. Search, cart, payment and confirmation all happen in one continuous flow on your platform. There are no redirects and no separate bookings per component.

Prices are verified on every click, so the total in the cart is current. Estea also supports FX buffering to protect your margin against currency movements.

Yes. Load your direct contracts via Estea Direct Contracting Engine and blend them with live GDS, bedbank and flight supplier inventory in the same cart.
Explore Direct Contracting →

Yes. Set markup rules by supplier, destination, property, and more, and adjust them via your admin access.

Yes. Connect the cart to the Estea AI Booking Engine and travelers can describe the trip conversationally. The same cart and checkout complete the booking.

No. Estea is a B2B technology for OTAs, TMCs and tour operators. Your customers see your brand, powered by Estea.

Ready to move
Give travelers control.
Retain the customer.

Tell us your setup and your current booking flow. We'll show you exactly how a dynamic cart would work on your site, with your suppliers and your rules.

Schedule a DemoTalk to Us

No pitch deck. Just the product. · sales@elabs.technology